This project is a redesign of a Lucerne milk bottle, blending a modern, playful vibe with the brand’s core identity. The cow-print pattern and simple illustration highlight freshness and origins of dairy products, while the logo’s thick, steady typography instills a sense of sincerity and trust in consumers. The soft, rounded typeface creates a friendly, comfortable feel, making it a milk that everyone—young and old—can enjoy. Using a retro-glass bottle enhances sustainability and premium appeal, resulting in a more engaging and eco-friendly package.