This logo redesign for Little Tree Hugger Soap focused on strengthening its brand. While the previous logo displayed harmony with nature, this redesign focuses on a simpler and more approachable visual experience. The new logo features a minimalistic leaf highlighting the purity of nature, using soft curves and simple shapes to create a friendly image for consumers. Additionally, the new font adopts a rounded, handwritten style adding a warm and approachable feel, further reflecting the brand’s commitment to sustainability and love for nature.